Privacy Policy and Decleration of Consent


Protecting your privacy is an important concern for Serrala. In the following we, Serrala O2C Solutions GmbH (hereinafter: “Serrala” or “we”), will inform you how we collect, process, and use your personal data when you visit our website (hereinafter: “use”). Please read our privacy policy carefully.

How you can object to our use of your personal data is described here.

1. Responsible body, Serrala companies

The responsible body for the collection, processing, and use of personal data within the meaning of the German Federal Data Protection Act is

Serrala O2C Solutions GmbH

Am Borsigturm 12

13507 Berlin

Tel.: +49 (0) 30 / 40 20 30 - 20

Fax: +49 (0) 30 / 40 20 30 - 18


2. Use of personal data

Personal data is any information relating to an identified or identifiable natural person. In particular, these are details concerning your personal or factual circumstances. 

a) Collection of personal data

On our website, users have the option to request free demos, to register for webinars, to get in touch with us, to subscribe to our e-mail newsletter, to download content such as whitepapers and success stories, or to register for using certain areas of the website. When the contact and registration forms are used or the newsletter is requested, Serrala collects and stores personal data only when they are made available by you voluntarily. The data we collect differ by activity and may contain personal information such as first and last name, e-mail address, phone number, ZIP code, town, and other address components. In some cases, we also record your job title and field, as well as additional information, which we need in order to provide you with all our products and services.

b) Use of personal data

We only use the personal data you provide to be able to process your specific request. For example, to answer and fulfill your requests, e.g., sending out requested documents, information, and marketing materials relating to our products and services, and the newsletter you have subscribed to; to register you for our webinars, events, or training/workshops; to provide customer service and process support requests; to send you marketing e-mails you may be interested in, providing you have separately consented to receiving these; to personalize the websites with information and product-related content that is relevant for you; to register you for our partner portal or closed customer area.

You can choose whether or not you wish to share your data with us for these purposes. As far as the nature of your inquiry allows, you can also remain anonymous or use a pseudonym. Serrala will always obtain your express consent before using your personal data for any other purposes (in particular for advertising).

On our website we also use various web analytics tools and plugins, some of which collect personal data. See details below in paragraphs 5, 6 and.

3. Newsletter

The newsletters offered on our website contain news, offers, and other information related to the products and services offered by the Serrala O2C Solutions GmbH. 

If you sign up for a newsletter and during registration submit the separate declaration of consent to receiving the respective newsletter, we will use your personal data as follows:

For our newsletter registrations, we use the double opt-in process. When you register for a newsletter, your title, first and last names, and your e-mail address, ZIP code, town, and other address components will be saved. In addition, your data may be transmitted to other companies in the Serrala O2C Solutions GmbH to improve our services, to advertise products and services of Serrala O2C Solutions GmbH, and to facilitate business relationships. After you sign up for our newsletter, we will send you a confirmation e-mail to the e-mail address you provided, in which we will ask you to confirm that you would like to receive the newsletter. If you confirm your registration, the newsletter will be permanently sent to your e-mail address. If you do not confirm your registration, however, your registration will be cancelled automatically. 

To document your declaration of consent, we will also save your IP address and the exact times when you register for and confirm receipt of the newsletter.

If you no longer wish to receive the newsletter, you can revoke your consent to receive it and unsubscribe at any time. To do so, click on the link contained in every newsletter. You will then be taken through the deregistration process. You can also send us your objection via e-mail (see paragraph 10).

Declaration of consent

By submitting my declaration of consent to receiving the newsletter, I agree to Serrala O2C Solutions GmbH and the other companies in the Hanse Orga Group save and process my title, first and last names, and my e-mail address in accordance to this privacy policy in order to send me the requested newsletter, to improve our services, to advertise products and services of Hanse Orga Group, and to facilitate business relationships. I also agree to my data being transmitted to other companies of the Hanse Orga Group for these purposes. I have read this privacy policy. This consent may be revoked by me at any time.

4. Log files

Furthermore, we record and save information from the log files which your browser transmits to us. These are:

The IP address of the accessing computer (Internet Protocol) in order to safeguard/improve the quality of our website and to determine the geographical location, and to enforce general security measures and access controls; 

The browser type/version and the operating system used in order to ensure maximum compatibility of the website’s presentation with your device settings;

The time of the server inquiry in order to determine statistically which areas of our website were visited and how much time a visitor has spent in each website section.

5. Use of web analytics services

We use the following web analytics services for our website: Google Analytics, Marketo, and Lead Forensics. Web analytics services use “cookies”. These are text files which are stored on your computer and make it possible to analyze your use of the website. Sometimes “web beacons”, also known as tracking pixels, are also used. These are small graphics which are embedded in the HTML code of a website and which are stored on your computer. Web beacons also serve to analyze how you use our website.

In addition, the personal data collected through cookies or web beacons may be transmitted to other companies in the Hanse Orga Group to improve our services, to advertise products and services of Hanse Orga Group, and to facilitate business relationships.

a) Google Analytics

Our website uses Google Analytics, a web analytics service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”). Google Analytics uses cookies. The data generated by the cookies about your use of this website, including your IP address, are generally transmitted to the Google server in the USA, where they are stored. 

Google uses this information on our behalf to analyze your use of our website, to compile reports on website activity, and to provide further services connected with the use of this website and the Internet. 

Our website anonymizes the IP addresses for Google Analytics. This means that if you are located in a member state of the European Union, or another state which is party to the Agreement on the European Economic Area, your IP address will first be abridged by Google on servers prior to transmission. Only in exceptional cases, your full IP address is transmitted to the Google server in the USA, where it is then abridged.

In addition, you can prevent the data generated by the cookie and the data concerning your use of this website (including your IP address) from being recorded by Google Analytics or processed by Google by clicking on the following link and downloading and installing the available browser plugin.

As an alternative to the browser plugin, you can use also an opt-out cookie for Google Analytics to prevent the collection of personal data through Google Analytics on this website. Please follow this link "Deactivate Google Analytics", to store such an opt-out cookie on your hard drive.

Further information on our terms of use and data privacy is available at or at

b) Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution that makes it possible to manage website tags via an interface.  The Tag Manager tool itself (which implements the tags) is a domain without cookies and does not record any personal data. The tool triggers other tags which may also collect data. Google Tag Manager does not access these data. If deactivation occurs at domain or cookie level, it continues to apply to all tracking tags that were implemented with Google Tag Manager.

Further information on Google Tag Manager and data privacy at Google is available at and at

c) Marketo

On our website we use technologies of Marketo EMEA Ltd. to collect and store data for marketing purposes and to optimize our service portfolio. Marketo uses cookies to analyze your use of our website. Cookies make it possible to recognize the Internet browser and to create of user profiles under a pseudonym. The information collected through Marketo will not be used without your separate consent to identify you personally or link you with your personal data. 

The data generated by the cookies about your use of this website, including your IP address, are transmitted to the Marketo server in the United Kingdom, where they are stored. You may revoke your consent to the collection and storage of the data at any time with effect for the future.

Further information on data privacy is available at

d) Piwik

We use Piwik for web-tracking. Like many sites on the internet, the iite automatically collects technical information when you visit the site or use the services. This information may include your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from Piwik PRO (see “Cookies” below), and the referring website address. This information is used to identify your internet browser, store your user preferences, authenticate user sessions and provide services. We may also combine all of this non-identifying information with other non-identifying information to infer trends or demographic characteristics.

7. Use of Vimeo

To embed videos, we use a plugin for the Vimeo video platform, which is operated by Vimeo, LLC with its registered office at 555 West 18th Street, New York, New York 10011, USA. 

We have no influence on the nature and scope of data that are collected by Vimeo. Please refer to the Vimeo privacy policies for the purpose and scope of data collection and further processing and use of the data by Vimeo as well as your rights and settings options in this regard for protecting your privacy.

Further information on the processing of your data and on data privacy is available at

8. Duration of storage of your data

The data provided to us by you will be stored only until necessary to fulfill the purpose for which you have provided us with your data, or to comply with legal provisions.

9. Forwarding

If you have given your consent, we would like to be able to transmit the data collected by us during your visit to our website to other companies in the Hanse Orga Group to improve our services, to advertise products and services of Hanse Orga Group, and to facilitate business relationships.

Furthermore, when processing your request, Serrala may need to forward your personal data to other companies in the Hanse Orga Group or to third-party service providers, including in non-European states, who act on our behalf. Such service providers may be commissioned, for example, with the deployment of servers or the sending of news messages. Serrala requires all of its affiliated companies and its third-party service providers, to use your personal data exclusively in compliance with our requirements and in accordance with this privacy policy and the legal requirements pertaining to order data processing.

In addition, we will never forward your data to third parties or sell your data without unless requested by you. However, we reserve the right to disclose information about you if we are required to do so by law, or if the disclosure is requested of us by rightfully acting authorities or law enforcement agencies.

10. Contact, information, objection, cancellation, deletion

You may at any time object to the use of your personal data, with effect for the future and free of charge charge, or effect a partial or complete deletion or blocking of your data, or request information about your personal data we have stored,4 and the relevant authorizations. You do not have to make your objection in any particular form. You can, for example, send us an e-mail at or use the contact form on our website.

11. Data security

We have taken a wide range of technical and organizational measures to protect your data against loss, modification, or third-party access. These security measures are continually improved by us in line with technological developments.

12. Updates and modifications

We reserve the right to modify or update any parts of the privacy policy at any time without prior notification. Please review the privacy policy before you use our services in order to stay up to date in case of any changes or updates. Data privacy policy dated: 06 March 2017


General Disclaimer of Liability

The following conditions represent a legal agreement between you and Serrala O2C Solutions GmbH. By accessing, viewing, and/or using this website, you confirm that you have read and understood these terms, and are in agreement with them; you also undertake to comply with all applicable laws and regulations, including those governing exports. If you do not agree to these terms, do not use this website. Serrala reserves the right to modify or update these terms and conditions of use, along with any other information on this website, at any time and without prior notice. This also applies to improvements or modifications to products, services, or programs described on this website.


This website contains information on property and protection rights as well as copyright information; this information must be noted and heeded. For more information, see "Copyrights and trademarks". Without the prior written consent of Serrala , this website and its contents may only be viewed; in particular, they may not be copied, reproduced, republished, downloaded, made available to others, forwarded, distributed, or used to create derivative works, unless Serrala grants you the non-exclusive, non-transferable and limited right to access and display the pages of this website on your computer for your personal, non-commercial use of this site. This authorization is only on condition that you do not modify the content displayed on this website, that you retain all copyright, trademark and other proprietary notices, and that you adhere to all conditions and instructions related to the content or to the website in general. Notwithstanding the foregoing provisions, software and other materials that can be downloaded, accessed or otherwise used through this website, and that have separate contract and licensing terms and conditions, are subject to these conditions and instructions.


Failure to comply with the terms and conditions specified on this website will result in your automatic forfeiture of all rights granted to you; you will then be obligated to destroy any copies of downloaded materials in your possession or under your control immediately. With the exception of the limited rights specified in the preceding paragraph, Serrala grants you no express or implicit rights or licenses in connection with any patents, trademarks, copyrights or other proprietary or intellectual property rights. In particular, you are not entitled to use the contents of this website on another website, or to copy them to another medium.

Special disclaimers

Serrala assumes no liability or guarantee for the accuracy, timeliness or completeness of the information contained on this site. This information may include technical inaccuracies or typographical errors. Serrala assumes no responsibility for updating this site in order to provide more current information or ensure the accuracy or completeness of information already published (and expressly rejects any liability in this regard). As such, you are responsible for checking the accuracy and completeness of any published information before making decisions with regard to services, products, or any other items described on this website.

Serrala makes no guarantees that problems reported will be solved by Serrala, even if Serrala provides information to be used in solving the problem.

Statements related to security and the future

With the exception of general information and descriptions, the statements made on this website may be future-oriented ones. The risks, uncertainties, and other factors involved in such statements may lead to actual results that differ significantly from these statements.

Confidential information

Serrala requests that you not send us any confidential or proprietary information through this website. Please note that any information or material sent to us through this channel will be treated as NON-confidential. In sending us any information or material, you grant Serrala an unlimited, irrevocable right to copy, reproduce, publish, upload, provide, forward, distribute, execute, or modify it, as well as to create derivative works from it and to use or process it in other ways, without restrictions. You also agree that Serrala is free to use any ideas, concepts, expertise, or techniques you submit to us for any purpose. However, we will not disclose your name or list you in publications as the submitter of the information or material, unless: a) we obtain your permission to mention your name, b) we inform you in advance of our plans to publish the material or information on a special part of the website and mention your name, or c) we are obligated to do so by law. Personal data that you provide Serrala for purposes of delivering products or services will be processed in accordance with our data protection provisions.

Worldwide validity

Information published by Serrala on the World Wide Web may contain information about, or cross-references to, Serrala products, programs, and services that may not be advertised or available in your country. Such references do not imply that Serrala intends to advertise or provide these products, programs, or services in your country as well. Please get in touch with us—we would be glad to provide more information regarding the availability of these products, programs, and services.

Business relationships

This website may contain links or references to non-Serrala websites and other sources. Serrala makes no representations, and provides no warranties or guarantees, as regards other websites or sources referenced by, linked from, or accessible through any Serrala website. The existence of a link from our website to another website does not mean that we identify with that website’s content, or that we support its usage or its owner. Furthermore, Serrala is neither involved in, nor responsible for, any business transactions you make with third parties, even if you discovered these third parties through a Serrala website (or reached them through a link on a Serrala page). As such, you hereby acknowledge and agree that Serrala is not responsible for the availability of these external websites or sources, and that it accepts no responsibility or liability for the contents, services, products, or other materials made available on these websites or through these sources.


Any non-Serrala websites you access are independent websites over whose content we have no control. This also applies even if the website contains the Serrala logo. We see it as your duty to protect yourself against destructive programs, and to protect your personal information.

Links on this website

Any links to this website must receive Serrala's prior written approval. However, by way of derogation, consent is hereby granted to links in which both the link itself and the pages accessible through that link: a) do not use frames to create pages on this website or other techniques that alter the appearance or display of content on this page; b) do not misrepresent your business relationship with v; c) do not imply that Serralasupports or approves of your website, products, or services; and d) do not give false or misleading impressions about Serrala, or otherwise damage the company’s reputation or value in connection with the Serralaname or brands. A further condition of Serrala's agreement to the establishment of a link to this website is that you agree that Serrala may withdraw its consent to the link at any time, at its sole discretion. In such cases, you undertake to remove all links to this site and cease usage of Serrala brands without delay.  


Certain text passages on this website may be written in other languages. These texts may have been translated by another person or by a software program without being reviewed. These translations are provided as a convenience to you, and Serrala makes no guarantees as regards the accuracy or completeness of such translations, regardless of whether they were created manually or automatically. See the warranty disclaimer for additional conditions.

Warranty disclaimer

Use of this website is at your own risk. All materials, information, products, software, programs, and services are provided without warranties or guarantees. Serrala makes no representations, and provides no warranties or assurances, whether express, implicit, statutory, or of any other nature, including guarantees regarding commercial availability, usability for a specific purpose, or non-infringement upon intellectual property rights or commercial property and trademark rights. Serrala makes no assurances or guarantees as regards the uninterrupted, timely, secure, or error-free operation of this website.


You agree that you download or otherwise obtain materials, information, products, software, programs, and services at your own discretion and at your own risk, and that you are solely responsible for any resulting damage, including data loss or damage to your system. 


Insofar as Serrala is capable of liability, it disclaims all liability to you or to any third parties for any damage (whether direct, indirect, or otherwise) resulting in relation to the website and its contents, or to the usage thereof. This disclaimer also extends to any other websites or other sources linked from, referenced by, or accessible through this website, and to liability arising from accessing, using, or downloading materials, information, products, or services. It also excludes any liability for any unobtained profit, business downtime, unrealized cost savings, or loss of programs or other data. This also applies in cases where Serrala expressly advises of the potential for such damages. This disclaimer of liability applies to all claims, including contractual warranty-related claims, non-contractual claims, or other claims, but not to those involving gross negligence or intent.

Additional or deviating contractual conditions and notices may apply to certain materials, information, products, software, or services offered on this website. In case of any conflicting or contradictory conditions, the additional or deviating conditions and notices prevail over these terms of use. Additional information can be found in the relevant agreement or notices.